How I Write A Blog Post

WritingThe importance of presenting information to the public in a precise, logical, and coherent form when it is representing one’s business cannot be stressed enough. It is all too common to find blog posts across the Internet that lack finesse or are simply bursts of meaningless information. Many tend to provide content but lack substance. Grammatical errors riddle some of this modern online literature in a way that should embarrass even the most amateurish of journalists.

Although I am by no means perfect when it comes to the aforementioned issues, I do make every attempt to present information in an as professionally and grammatically correct manner as I am able. In nearly every article I have written for this blog, I have spent as many as 4 hours proof-reading and correcting errors in an attempt to present a final product that is as polished as possible.

iPhoneIt might surprise readers to learn that I begin almost every post on this website by picking a topic, pondering its possibilities, and then utilizing my iPhone and the WordPress application to begin writing in a manner that one might describe as a “stream of consciousness.”

I never publish a post immediately after writing it and I revisit my initial writing several times over subsequent days in order to refine its logical flow. Further visits generally involve correcting grammatical and spelling errors in addition to making sure that each paragraph remains succinct and is limited to approximately four sentences or less in order to cater to modern readers who are prone to skimming content.

I find that using my smart device and the WordPress application to write articles in this manner allows me to edit and proof-read at any opportunity that provides a free moment. I can focus upon a single paragraph with fresh eyes and compartmentalize each section simply because time doesn’t allow me to completely edit the article in a single sitting.

After I have decided the initial pre-editing of an article has reached its finale, I move the operation to my desktop environment and begin to consider the graphics I am going to include in the piece.

Modern readers are drawn to visual media. By including images in an article, the simple blog post becomes more than just text. It evolves into a digital version of a magazine article and elevates it to a new level. The readers become more immersed in the piece and are more likely to read it in its entirety.

I almost always try to incorporate my own photographs, images, or artwork in my online articles. Some exceptions might include company logos or images that are from the public domain but in a majority of instances, I prefer to utilize my own graphical content in order to avoid copyright violations and to present original content to my readers.

For most articles I prefer to include at least two, if not more, images. I believe the graphical content enhances the articles and encourages interaction and sharing. It also helps them appear more like magazine articles which is something I believe makes them a bit more unique than a lot of similar offerings available across the Internet.

ProofreadOnce I have finalized the text and layout of the piece, I give it one more proof-reading session to catch as many remaining errors as possible. As most writers can attest, even after multiple editing passes a final piece can still have a little something that slips past the radar after it is published. I don’t proclaim to be a perfect writer but I definitely try my best to put a professional document in front of the readers of this blog.

Although there are many approaches to writing an article, the procedure outlined above is what I find to be most effective for me. I can slip editing sessions in between other daily tasks in order to utilize my time most efficiently and a polished product generally manifests itself over the course of a couple days.

Hopefully this brief insight into my article writing procedure will aid those who are investigating incorporating a blog into their website but have no idea where to begin. Creating original well-written content is no easy task but putting a little extra effort into its creation can mean the difference between a quality article that adds to a website’s value and increases search engine optimization or a haphazardly written mess that can actually harm a website’s page rank. Google has reported that its search algorithms are attempting to improve users’ online experiences by delivering only quality website content. Presenting well-written articles could be the key to becoming one of Google’s stars instead of being buried beneath several pages of search results.

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Comments (2)
  • Dai Wynn November 7, 2012

    Congratulations on another great article, Ken. I thoroughly agree with your ideas and execution.

    On the topic of grammatical errors, I even claim to have spotted your deliberate mistake in the first paragraph. I believe that “novice” is a noun and therefore cannot be qualified by the superlative “most”. Perhaps “the most amateurish of journalists” might be a more appropriate phrase?

    The gist of the ‘blog is excellent and contains very good advice for aspiring ” ‘blog posters”.

    • Ken Powers November 7, 2012

      Thank you once again for your kind words Dai.

      I appreciate your proof-reading abilities and I believe that further demonstrates how even hours of editing can still result in an error slipping through the cracks. Having a fresh set of eyes examine one’s work is definitely a requirement in order to find all the mistakes. It is amazing how many professionally edited novels will be riddled with errors even after multiple editing passes. All we can do is try our best to create content that improves the end user’s reading experience and improves the overall quality of the Internet itself.

      Thanks again my friend. The correction will be made. 🙂


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