Those who have been following my work and artistic career over the years know that I am very selective about the formats in which my watercolor artwork is available. I have always felt that taking my fine art paintings and modifying them for use on shirts, key chains, or coffee mugs would detract from the care with which they were originally composed and rendered. Until recently, I limited my watercolor artwork’s availability to originals, fine-art giclée prints, and a few greeting cards. However, early in December 2012 I was presented with a very intriguing proposition.
I was contacted via e-mail by a representative of Wisconsin-based CheckAdvantage.com in reference to possibly having me design a series of personal custom bank checks for a new series of Licensed Artist products that they were planning to introduce. As I mentioned before, I am very selective about how my artwork is used and I would normally have immediately discounted the idea of using the work on personal checks. However, the e-mail the company sent also included a couple rough samples created with some low-res images from my website. The sample images looked great and it even looked as if my work was perfectly composed for this purpose.
After a few hours of consideration, I decided that a limited selection of my artwork might be perfect for this format. I agreed to design 9 sets of checks for the company, signed the contracts, and began to get to work. The odd aspect ratio of a personal check makes it a bit more difficult to modify existing portrait oriented pieces so I stuck with paintings that were already in a landscape orientation. It took a bit of Photoshop work to make everything fit properly but I am really pleased with the end results.
Working with the staff at CheckAdvantage.com was extremely pleasant. Their art director was very friendly and helpful through all the steps of the process and their copywriter did an amazing job with the biography they chose to post on the company’s website. The company has represented themselves in an extremely professional and friendly manner and their customer service and interaction is equally as impressive. The company plans to add more creatives to their Licensed Artist series of custom bank checks as the project progresses so I encourage you to continue to stop by the Licensed Artist section of their website to see how this line of products evolves.Tagged with: art, business, ecommerce, marketing, sell, watercolor, watercolour