The decision to begin selling art online and self-marketing via an Internet-based approach can be very exciting. The uninitiated, however, often open this marketing door expecting instantaneous results and are frequently met with a disappointing customer-base and lackluster sales. Because of this, they fail to see the relevance of modern online marketing methods and eventually abandon their efforts.
There is a myriad of conflicting information available concerning how to utilize the Internet for marketing artwork and it is often difficult to decipher. The information that exists is spread across multiple web sites, PDF documents, forums, blogs, newsletters, and within services that require substantial payment to aid in one’s success. Since 2008, I have spent hundreds of hours researching and putting into practice many of the tips that I have found to be the most logical and have experimented with their usage in order to determine effectiveness.
Through this experimentation, I have combined and utilized the tips I have found to be most effective across multiple social-networking services and have created a cohesive marketing system for the promotion and sale of my artwork. Because of the elusive nature of many of these tips, I felt there was a great need to have a resource that combined this information into a single text. In 2011 I published a book entitled, “The Art of Social-Network Marketing,” (Lulu, Amazon, iTunes, Kindle) which is now available as a free PDF download. Due to the evolution of many social-networks since the book’s publication, I have decided to create a short series of articles on this website that updates the information and adds additional techniques and tools. The weblog format will also allow me to consolidate some of the text so it can be read in a shorter amount of time. Additionally, the comment section of each article will provide an excellent venue in which to discuss various aspects of each topic and will hopefully create a dialog that will lead to further refinement and innovation.
This series of articles is not meant to be a complete step-by-step instruction manual but instead is a collection of concepts and tips that can be combined and utilized in many different ways individual to one’s specific purpose, products, or services. Realize in advance that there is no marketing magic wand to be waved and in order to become successful it requires an investment of time and effort forging relationships.
Although different methods may be required in order to successfully market through any given social community, there is a basic foundation that applies to them all and if you desire to use more than just the services this series of articles will address, you will still have a toolbox of effective techniques. The key to success is to enter into this endeavor with a plan and a clear marketing strategy.
The next article in this series will address reasons why one should be utilizing the Internet and social media as marketing tools and will also discuss a simple strategy for selling artwork online.