The service was designed to allow business and industry professionals to connect with each other and to allow professionals in any given industry to manage their professional identities and to build an industry specific network. It is easy to imagine LinkedIn as strictly a site you visit when you need to find a new occupation and the network has been continually fighting that perception. The service has much more to offer and can aid in creating some very valuable business connections and marketing opportunities.
Incredibly, LinkedIn has been accepted and adopted globally with over 277 million members worldwide as of 2014, including executives from every Fortune 500 company. From its humble beginnings, LinkedIn has evolved into a professional networking powerhouse that can increase an artist’s visibility and networking opportunities if used properly. Luckily, there are some important things we can do in order to increase our LinkedIn profile’s visibility.
It is very important to keep your LinkedIn Profile current in order to highlight your experience and expertise. It can serve as a great way to share your history with other LinkedIn members and anyone online. Interestingly, LinkedIn profiles often manifest themselves very highly in Internet search results.
Be certain to participate in the available LinkedIn groups. They are a fantastic way to identify and network with other users who have similar interests. The LinkedIn groups allow you to view the contact information of other users. By participating, one can easily begin establishing a reputation as being an expert in any given field. Discussions can be viewed by anyone on the web and even show up in Internet search engine results.
Another aspect of LinkedIn that shouldn’t be overlooked, is the ability to have a recommendation by a business or acquaintance linked to your profile. Word of mouth reputation holds an enormous amount of credibility when viewed by potential clients. By collecting a series of success stories, one can create a testimonial page that can lead to very beneficial future opportunities.
LinkedIn offers an amazing amount of features without having to resort to utilizing their premium membership. It is easy to set up, easy to maintain, and doesn’t require a large investment in time. With such a rich feature set, LinkedIn should not be overlooked as an essential part of your online networking and marketing strategy.Tagged with: art, business, ecommerce, linkedin, marketing, network, social