Selling Art Online – Pt 12 – LinkedIn

LinkedInLinkedIn is generally known as the world’s largest business social-network. The network began in the living room of co-founder Reid Hoffman in 2002, and it officially launched in May of 2003.

The service was designed to allow business and industry professionals to connect with each other and to allow professionals in any given industry to manage their professional identities and to build an industry specific network. It is easy to imagine LinkedIn as strictly a site you visit when you need to find a new occupation and the network has been continually fighting that perception. The service has much more to offer and can aid in creating some very valuable business connections and marketing opportunities.

Incredibly, LinkedIn has been accepted and adopted globally with over 277 million members worldwide as of 2014, including executives from every Fortune 500 company. From its humble beginnings, LinkedIn has evolved into a professional networking powerhouse that can increase an artist’s visibility and networking opportunities if used properly. Luckily, there are some important things we can do in order to increase our LinkedIn profile’s visibility.

It is very important to keep your LinkedIn Profile current in order to highlight your experience and expertise. It can serve as a great way to share your history with other LinkedIn members and anyone online. Interestingly, LinkedIn profiles often manifest themselves very highly in Internet search results.

Be certain to participate in the available LinkedIn groups. They are a fantastic way to identify and network with other users who have similar interests. The LinkedIn groups allow you to view the contact information of other users. By participating, one can easily begin establishing a reputation as being an expert in any given field. Discussions can be viewed by anyone on the web and even show up in Internet search engine results.

Another aspect of LinkedIn that shouldn’t be overlooked, is the ability to have a recommendation by a business or acquaintance linked to your profile. Word of mouth reputation holds an enormous amount of credibility when viewed by potential clients. By collecting a series of success stories, one can create a testimonial page that can lead to very beneficial future opportunities.

LinkedIn offers an amazing amount of features without having to resort to utilizing their premium membership. It is easy to set up, easy to maintain, and doesn’t require a large investment in time. With such a rich feature set, LinkedIn should not be overlooked as an essential part of your online networking and marketing strategy.

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Comments (8)
  • Phil Kendall March 18, 2014

    Your web page here is very low contrast and difficult to read. LinkedIn is about people, egos & perceived personal importance….does it sell you and your art? NO.

    • Ken Powers March 18, 2014

      Sorry to hear you don’t like my website Phil. You are the first to complain about it. However, I will look into boosting the contrast of the text in order to make it more easily read.

      As for LinkedIn, of course it doesn’t directly sell your artwork. That is not the purpose for which it was designed. It is a site completely created to foster networking with other individuals. I don’t think “honest” resumes create inflated egos or perceived personal importance. I believe they deliver important information necessary to “connect” with other industry professionals in order to accomplish common goals. The new feature added to LinkedIn that allows you to provide samples of your articles, artwork, or mp3’s even further demonstrates that purpose. I have been approached through LinkedIn on at least 2 occasions to work on collaborative artistic projects which have both ended up being great experiences, helped promote my artwork, and ended up being mutually profitable. I have found it to be a successful way of networking with other artists.

      The great thing about all these services, however, is that each individual artist can choose whether or not each one fits into their marketing scheme or not. If the shoe doesn’t fit, don’t wear it. 😉

  • Colleen Howe Bleinberger March 18, 2014

    I have been doing minimal work with LinkedIn…as well as Facebook. Being a bit on the “old school” side, I keep thinking that collectors will see my work somehow “magically” because it is out there on my website. I realize that I must work harder and spend more time with relationships, and I find your articles about this to be very helpful to me. I am going to update my LinkedIn account right now. Thanks!!

    • Ken Powers March 18, 2014

      Thank Colleen!

      I am glad you are finding this information helpful. You are absolutely correct about the importance of forming relationships. LinkedIn is definitely a resource that helps accomplish that task. We can sit back and wait for collectors, or we can proactively take measures to find them ourselves. By networking with other artists, unique opportunities can present themselves which can create long-term successes.

      Thanks for your kind words and I am glad this information is useful to you!

  • Susan March 30, 2014

    I think it’s a great idea LinkedIn is the network site and artists need to also learn marketing and so I think this article ibrings attention to what all artist need to do. Sure we love to creat but we also love and need to eat. The saying the starving artist. Is what you get if one does not promote and brand yourself. I think it is very important . Thanks for bringing this subject to the fore ground.

    • Ken Powers March 31, 2014

      Thank you for contributing to the discussion Susan! I agree with the importance of networking, creating relationships, and dedicating time to effective marketing methods. In fact, it is often necessary to spend more time marketing than creating in order to create a customer base. The business side may not be the most fun but it is definitely necessary and LinkedIn is another great tool to have in our networking arsenals. Thanks again for your comments!

  • Jennifer April 16, 2014

    Thanks for the great article Ken! I’ve made lots of great connections on linkedin and have furthered our online relationships by connecting with them on Facebook. You can sell art by making connections, you just need the right attitude! Love your blog and appreciate your generosity!

    • Ken Powers April 16, 2014

      Thank you Jennifer! It is amazing how developing relationships can lead to sales. I think a lot of people approach social media sites incorrectly and just expect things to happen without being proactive. LinkedIn can be a very valuable resource if used correctly! Thanks again for contributing to this helpful discussion.

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