Selling Art Online – Pt 14 – Klout

KloutAs one’s Internet art marketing endeavors continue, the number of social-networking services will continue to multiply. Additionally, the services will often change their approach, format, or capabilities. Anyone who has utilized Facebook for more than a couple years will know this to be true. Keeping up with all the changes can be a difficult undertaking as well. A great example of a social-media rating and networking service that seems to change its features fairly often, is Klout.

Klout is a social-network reach-measuring service that has recently added a few other interesting features. Klout assigns its users a number that indicates how their posts are performing across different networks. I have been experimenting extensively with Klout and find the user rating to be a pretty perplexing thing as it seems to vary depending upon which networks you allow to be connected to Klout at any given moment. At the time of this writing, users can connect Twitter, Facebook (either a Page or a Profile), Instagram, Google+ (Pages only), LinkedIn, FourSquare, YouTube, Tumblr, Blogger, WordPress.com, LastFM, Flickr, and Yammer.

According to Klout’s statistics:

  • Over 620 million users have been assigned a Klout score
  • Over 200 terabytes of data has been ingested
  • Over 200,000 businesses are using Klout
  • Over 1 million Klout Perks have been delivered

Klout is unique in that it offers rewards to its users in the form of Perks depending upon a member’s performance or score. I once received a 4-pack of RedBull in the mail for free as a Klout Perk and have also procured free business cards, etc… It can be an enjoyable experience to be rewarded for posting to the social-networks which we already utilize.

One of the more interesting features that Klout has rolled-out to its users is the ability to schedule posts to individual networks. Klout can even suggest articles for users to post based upon their selected areas of interest and influence. If you don’t use this aspect of the service, at the very least it provides an interesting means of discovering articles about the topics you already love and post about.

Give Klout a try and leave some feedback about your results in the comments section below.

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